Strategic Communications
2009-10 Committee
The University of Florida Strategic Communications Planning Committee was created in late May, 2009, to coordinate a campus-wide strategic planning process to strengthen the university's brand and unify key themes and messages; maximize use of available research and resources; identify and propagate best practices and the most cost-effective communications strategies; and provide guidance where needed on implementation and evaluation. Communications is interpreted to include all aspects of internal and external communications and public relations, including but not limited to marketing; advertising; media relations; crisis management; public relations counseling; print, online and electronic communications and social media strategies; branding; and process management.
Committee Structure and Missions
Steering Committee
Mission: Coordinate and combine contributions from subcommittees into cohesive overall plan, present and communicate plan to UFCN and administration, oversee subcommittee efforts. Develop questionnaire to gather pertinent information on current status of communications efforts on main campus and major units, including identification of key goals and objectives and available resources. Research, evaluate and make general recommendations on current UF communications structure. Develop a "big" picture communications plan for main campus and key units. Offer ongoing consultation and advice to underserved units.
The committee portion of this Web site has been moved to http://www.president.ufl.edu/committees/strategiccommunication/.